Renowned singer and TV personality Nicole Scherzinger has embarked on an exciting new chapter by joining forces with the YMU Group, a global 360 management powerhouse. This partnership comes at an opportune moment as she graces the West End stage in her role in “Sunset Boulevard.”

Nicole Scherzinger, who is not only a panelist on “The Masked Singer” but also an Olivier-nominated singer, will collaborate with the versatile YMU team across various domains, including music, live performances, literature, social media, and brand partnerships, all in a concerted effort to elevate and expand her brand. Her previous management was with Lateral Management.

Scherzinger’s achievements are nothing short of remarkable. She has sold over 60 million records, both as a solo artist and as the lead singer of The Pussycat Dolls. In addition to her musical success, she received accolades for her role in the 2014 theater revival of “Cats” and lent her voice to the 2016 Disney animated film, “Moana.” Her presence has graced the screens as well, having served as a judge on Fox’s “The X Factor,” played a significant role in NBC’s “Annie Live!” in 2021, and even claimed victory on “Dancing with the Stars” in 2010.

At present, Nicole Scherzinger is taking on the iconic role of Norma Desmond in Andrew Lloyd Webber’s celebrated musical, “Sunset Boulevard,” captivating audiences at the Savoy Theatre in London.

YMU CEO Mary Bekhait expressed her admiration for Nicole, saying, “Nicole is an extraordinary talent who I have always admired for the sheer breadth of her abilities – as a recording artist, West End star, and TV personality, she has connected with millions of people around the globe. It is a real honor to now be working with her on the next stage of her spectacular career.”

Bekhait further emphasized the synergy between Nicole Scherzinger and YMU, stating, “Nicole is the perfect fit for the 360-degree client service we offer at YMU, and our best-in-class teams across the group.”

Notably, YMU Group recently underwent a restructuring with Permira Credit as its majority shareholder. This strategic move is aimed at refocusing the company on existing and prospective clients while fueling U.S. growth with a significant investment from Permira. YMU represents a star-studded roster including Graham Norton, Ant and Dec, Simon Cowell, Steve Aoki, Paris Hilton, Emily Ratajkowski, Tyler Adams, and Amelia Dimoldenberg.